Qazaqstan Investment Corporation transitions to the unified “Baiterek” brand: a new stage in attracting investment to Kazakhstan

Qazaqstan Investment Corporation (QIC) announces its transition to the unified brand platform of its shareholder, the Baiterek holding. As part of a large-scale rebranding of the development institution, QIC is introducing an updated umbrella logo and visual identity. This step underscores the group’s strategic unity, strengthens the confidence of international partners, and expands opportunities to promote Kazakhstan’s investment potential.

As one of the key managers of state investment assets and an active participant in the private equity market, QIC operates at the intersection of national economic interests and the global investment community. The transition to a unified brand with the Baiterek holding ensures visual and communications consolidation, enabling a more transparent and consistent dialogue with international funds, financial institutions, and strategic investors. For QIC’s partners, this serves as additional confirmation of the company’s institutional stability, transparency, and deep integration into the country’s long-term development system.

As part of the rebranding, QIC is launching a phased implementation of its updated brand visual identity. The new logo, combining the Baiterek corporate symbol with the corporation’s name, will be used across the official website, business documentation, presentation and image materials, as well as digital platforms. At the same time, QIC retains its operational independence, investment expertise, and strategic focus, while strengthening its positioning as part of a unified national investment ecosystem.

“We support the rebranding strategy of our shareholder because we see clear practical value in it for fulfilling QIC’s mission. A unified and recognizable brand increases the level of trust in the corporation on the international stage. For major investors and funds, our visually evident connection with the National Investment Holding Baiterek serves as a symbol of reliability, institutional stability, and state support. This is not a change in the essence of our activities, but rather an enhancement of the tools we use to attract capital into Kazakhstan’s priority sectors,” said Didar Karimsakov, Chairman of the Management Board of Qazaqstan Investment Corporation.

The implementation of the unified brand represents the first stage of QIC’s further communications and strategic initiatives. Going forward, the corporation will continue to implement investment initiatives aimed at developing priority sectors of the economy and increasing the country’s overall investment attractiveness. 

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Qazaqstan Investment Corporation JSC – is a private equity fund of funds established in 2007, whose primary mission is to promote Kazakhstan’s sustainable economic growth by attracting direct investments and supporting projects that contribute to the modernization and enhanced competitiveness of key industries. It is a subsidiary of Baiterek NIH JSC. See additional information on the website https://qic.kz/ru .